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Purina Supercoat X Superpets
Project type
Digital Campaign
Date
Aug 2022
Purina Supercoat is known the world over as the best dog food brand. However, in India, the same just isn’t true. In fact, if you ask a pet owner about dog food, there’s only one brand that comes to mind - Pedigree.
However, all research shows that dogs… just don’t enjoy Pedigree. Not to mention the fact that Purina Supercoat is light years ahead when it comes to the science of pet nutrition.
And who better to tell the world that Supercoat makes dogs super than... well, Krypto, the Super Dog? It was one movie every single pet owner in India was bound to watch, so we tied up with Warner Brothers to make this little collaboration happen. It began with a sharp 30 seconder, which was then supported by a campaign with Instagram stickers, content extensions, giveaways and contests, influencer plugs and so much more.